ROLLIN' ON THE RIVER
Client: Westgate Resorts (In-House Designer)
Project: Riverboat Cruise Vacation Package
This campaign for the river cruise boat tour embraced the charm of early 20th-century American small towns. The Rosewood font, reminiscent of vintage storefronts and hand-painted signage, set the tone for a nostalgic yet cohesive design. Guests were immersed in the experience through custom lanyards for a polished, functional touch, gifting mugs that served as timeless keepsakes, and thoughtfully designed drink tickets that elevated the exclusive evening party. Every detail worked together to create a warm, memorable journey reminiscent of a simpler, classic era.
Branded Gifting
As a thoughtful memento of their riverboat adventure, guests received a custom-designed mug featuring the Rollin' on the River logo. This keepsake not only served as a functional gift but also as a lasting reminder of the experience.
Lanyard Design
Functional yet visually appealing, the lanyards seamlessly blending practicality with style. The cohesive design extended the theme to guest touchpoints, enhancing the overall experience and leaving a lasting impression.
Font
The Rosewood font, inspired by the timeless typography of Main Street USA in Magic Kingdom, set the tone for this river cruise boat tour campaign. Its vintage charm evoked nostalgia while creating a connection to the relaxed, classic experience of the tour.
Marketing Logo Mockups & Campaign Image
The Rollin' on the River logo ties seamlessly into the riverboat theme with its vintage-inspired design. The bold, eye-catching letters feature intricate diamond details, echoing the ornate craftsmanship of classic paddlewheel riverboats. The deep blue color reflects the river’s calm, steady flow, while the warm coral accents add a lively, welcoming touch. This thoughtful combination delivers a sense of adventure and nostalgia, perfectly embodying the experience of rolling down the river in timeless style.
Drink Tickets
The drink tickets were designed to complement the Rollin' River experience. Featuring the campaign’s branding and ornate details, the tickets were handed out during an exclusive evening event where guests enjoyed complimentary drinks. We switched to an all blue logo for legibility and printing logistics.