Pitch Deck
Client: Westgate Resorts (In-House Design)
Project: Executive Pitch Deck — Brand Partnership
Westgate Resorts wanted to land a high-profile podcast partnership at their Las Vegas property. The challenge: the prospective partner needed to understand who Westgate was, what they stood for, and why this deal made sense — all through a single presentation.
I designed this pitch deck from scratch to tell that story visually, positioning Westgate's legacy and scale in a way that felt compelling to an outside audience seeing the brand for the first time. We closed the deal closed.
Colors
Staying within Westgate's established brand colors was a deliberate choice. This was an executive pitch, and consistency with the brand system signals professionalism and attention to detail to a high-level audience. Rather than introducing new colors that could feel off-brand, I extended the palette using light and shadow, layering black and white gradients to create depth and tonal variation within a tight, cohesive system.
Layout and Typography
This slide needed to establish credibility immediately. I used a bold, oversized sans-serif for the CEO's name to command attention and project authority, then paired it with a script font for "40+ Years Experience" to introduce a personal, boutique quality that balances the corporate scale. The two-tone split background (gold anchoring legacy, navy signaling professionalism) reinforces that contrast without saying a word.
Credibility through scale.
A prospective partner needs to trust that you're worth their time. This slide was designed to establish that trust quickly by showing a collage of 20+ properties across the U.S. This communicates footprint and stability at a glance, without asking the audience to read a single paragraph.
To keep the energy from feeling too corporate, I added a handwritten callout ("This one has a weekly Rodeo!") in the same script typeface used throughout the deck. It's a small moment, but it signals personality and keeps the audience engaged right when the slide could otherwise feel like a data dump.
Animations
For a facilitator-led presentation covering multiple community initiatives, I used sequential animations to control the pace of information reveal, introducing each program one at a time rather than overwhelming the audience with a full slide at once. This kept viewers focused on what was being discussed and made the facilitator's job easier by letting the deck drive the flow of the room.
Closing Statement
A closing slide only works if it gets out of its own way. By this point in the deck, the audience already understood Westgate's scale, legacy, and reach. All that was left was the ask. I stripped the slide back to a single value proposition and the logos of everyone at the table.
We were building on an existing partnership and inviting one more party into something that was already working. The design reflects that confidence. No overselling, just clarity.